Microsoft Dynamics® CRM for Marketing

Power your marketing productivity

Have a customer relationship management (CRM) marketing solution that is flexible, easy to use, and engineered to fit your business. Transform every touch point into a marketing opportunity, and harness the undiscovered potential within your customer base. With marketing management and automation software from Microsoft Dynamics CRM, you can market more effectively, improve productivity, and gain actionable insight into your marketing campaigns.

Target Right Audience

Target the right prospects and direct more impactful communications and marketing programs. With a 360-degree customer view, powerful segmentation tools, and insightful analytics, Microsoft Dynamics CRM helps you create the right offer for the right audience.

·         Powerful data segmentation tools

o   Gain instant business insight.

o   Quickly identify key trends.

·         Easily create target lists

o   Easily create lists: using criteria to generate a list of right customers.

o   Easily add new contacts: import outside contacts from excel file.

o   Remove duplicates automatically.

Shorten Campaign Cycles

Automate tasks, ensure consistent follow-up, and enable greater synergy with sales. With powerful workflow capabilities and guided processes, Microsoft Dynamics CRM helps your marketing organization automate lead distribution, ensure consistent follow-up, simplify approvals, and implement marketing best practices.

·         Automate manual tasks

o   Create campaign fast.

o   Use Microsoft Office Outlook to access campaigns and data.

·         Streamline the campaign process

o   Save time with built-in mail merge.

o   Automatic email creation and distribution to everyone in a list.

o   Track Opt-in/Opt-out automatically.

Streamline Tracking

Track responses to help identify the best performing campaigns.

·         Easily track response types: email reply, contact mobile phone.

·         Automate best practices

o   Track responses automatically.

o   Create best-practice workflows.

o   Improve cross-selling: find prospects of related products.

o   Qualify leads easily.

o   Convert leads with one click.

Improve Visibility and Insight

Creating and executing effective campaigns can only happen if you’re be able to track the results and gain visibility into business data. Microsoft Dynamics CRM provides:

·         Create reports intuitively

o   Rely on robust, out-of-box reports.

o   Gain quickly insight with intuitive marketing dashboards.

·         Utilize an array of business intelligence tools

o   Create quick custom reports.

o   Identify important trends for future campaigns.

References

[1]    Marketing, Official website, http://crm.dynamics.com/marketing

[2]    Marketing Automation Data Sheet, Dynamics CRM Official Site, http://crmdynamics.blob.core.windows.net/docs/microsoft_dynamics_crm_marketing_automation_data_sheet.pdf

Marketing, Systematica, Microsoft Gold Partner, http://www.systematicainc.com/D-CRM_MktgAuto.asp